Well quite a lot actually. I’ve been thinking a lot about names. My initial idea was Alice in Quantumland, but I decided that that was a bit clichéd – and sure enough, there are lots of examples to show that this isn’t exactly a novel idea.
Instead, I thought that since the main link to quantum mechanics is through the idea that every decision creates a parallel universe, that calling the site ‘Parallel’ would work. I like this, because it encompasses lots of ideas – parallel universes, the idea that people can read in parallel to one another, the idea that the site ‘draws parallels’ with quantum ideas… ‘Parallel’ no longer looks like a word now.